I recently completed a ground-up redesign and redevelopment of the ever excellent Condesa Coffee’s web presence. Condesa is an Atlantean coffee bar located in the Old Fourth Ward overlooking the skyline, and they serve some of the best coffee in the city. If you haven’t visited, I’m going to go ahead and say you need to. Their food and alcohol menus are sublime as well. (Just a little objective plug. It’s objective, I promise.) Anyhow, on to the particulars:
Condesa’s physical shop was recently remodeled, and their new look features a beautiful hand-stained reclaimed wood wall and bar that’s set off by pristine white walls and bar top. My design takes heavy inspiration from the environment of the shop, as giving visitors a taste of the brick-and-mortar experience is especially valuable in the specialty food and drinks industry.
I chose to simplify the shop’s branding down to the iconic level because it has a memorable, ownable mark that will quickly become recognizable without the need for literation.
The development process was mobile-first, intended to be responsive from the ground up, as analytics indicated that nearly 30% of the shop’s web traffic was via iOS devices. The custom Wordpress theme was built using LESS CSS, HTML5 and jQuery. CSS was used in lieu of imagery wherever possible to decrease page load times and keep performance snappy, even on older mobile devices.
Recent project for a GRD class at Georgia State: Design a book cover for something from a list. 1984 was my first pick.
Orwell is a literary and cultural genius. I love a good sociopolitical cautionary tale, and if its warnings hold weight this many years later I’ll probably be impressed. End result, it’s on my short list of favorite novels, any reference to Big Brother actually connects to knowledge in my head and this crazy Western ideal of individualism means more, having read a man’s idea of the world without it.
My design brief was simply to draw new readers to 1984 by demonstrating an idea from the book in a visually intriguing way. The gradual decline and death of the human intellect is prevalent in the novel, as is an overbearing chill and sterility, even in the midst of the protagonist’s most passionate moments.
An unofficial show poster I made for The Lumineers’ show in Atlanta, GA several weeks ago. Excellent music. Some highlights:
Dead Sea, Take-Away show: http://www.youtube.com/watch?v=u2yTiDlr8Mc
Stubborn Love, Take-Away Show: http://www.youtube.com/watch?v=YnTxjfVZlPs
Ho Hey, Official Video: http://www.youtube.com/watch?v=EJN-rzytlYI&feature=related